How to double your sales from every email promotion

Hi there,

If you’ve been following my email series about funnel basics, by now you should know:
If you need a funnel and why
What are the 3 best funnels for online course creators
How to use teach & tease method for doing email promotions that are not spammy or annoying

If you missed these emails, read them here and here.

Once you’re doing two email promotions per month, the next thing is how to get the most out of those email promotions.

The trick is in the sales funnel for that offer.

This is the next 80/20 step. If you’re just going to change one thing then this is the one to focus on.

So, you send a useful email that is directing people to your sales page with the offer. When they get to the checkout page, make sure you have an order bump.

What is an order bump?

I talked about this in our tripwire email series, but in case you missed it I’ll explain it. It’s an offer on the checkout page that people can tick and add to their purchase.

For example, if they’re buying something for $97, the order bump could be $19. The price of the order bump should be small enough so people don’t have to think too much about whether to buy it.

This is something you’ve probably seen many times, but you might not know it’s called an order bump. Amazon does it all the time. You buy a book and it offers you to just click and buy the audio version for additional money.

Why is this effective?

The average conversion rate for the order bump is 40%- 50%, so that will definitely make you additional money.

After they buy (with or without the order bump), don’t send them just to the thank you page, offer them an upsell instead.

I’ll cover in another email what makes the ideal order bump.

What is an upsell?

An upsell is something more expensive that can further help your audience solve their problem. It should be related to what they have already bought.

For example, if your offer is a Facebook course about video ads, you can offer them your entire FB ads course (which includes, for example, 9 different modules) as an upsell.

Why am I telling you to set this up?

Because the average conversion rate for the upsell is 15-30% so that will get you more money. In fact, you can double your revenue from an offer by having an order bump and upsell.

Once you have the entire process set up - sales page with your main offer with an upsell and order bump in place - well, you have a funnel :) Your email promotion is getting your audience into a small funnel and you are much more likely to earn more.

Once you start setting up your funnels and making small changes to your website and offers, you’ll need to keep track of your data.

What exactly you should track? How often? How to know if your results are good? What’s the benchmark?

These are all very important questions I’ll talk about in the next few emails.

Let me know if you have questions or need help :)

Talk to you soon

Cheers,