Hi there,
In the previous email, I shared with you what most people think a funnel looks like and what it actually looks like. If you missed it, read it here.
Most people I talk with have a leaky bucket instead of a funnel. It’s no wonder. They have probably set that up themselves. They are not marketers. They don’t know what an ideal funnel looks like, so they heard about and started setting something
up.
These people are amazing online course creators, very busy with their own work - creating and improving courses, communicating with students, etc. That’s a full-time job already. On top of that, they are trying to figure out how to scale their course business and what is the best way to do so. There are so many different suggestions and information out there.
Drive more traffic, do more ads, start a youtube channel, have your own podcast, do a webinar, write more SEO friendly content, set up a funnel...
It’s overwhelming.
Do you feel the same?
Not having the answers can make you feel unsure and stuck. If you’re stuck you’re not making any changes and if you’re not making changes you can’t grow.
You don’t want that.
I can’t tell you what to do in other marketing areas, because I’m not an expert on everything. But when it comes to funnels, I will share with you 3 proven strategies for scaling your online course business.
You don’t have to learn about all of the different sales funnels there are. There are three funnels that we use on a regular basis at Data-Driven Marketing because they are the best for online course creators. These are:
- Tripwire funnel
- Webinar funnel
- Email promotions
Ok, now that you know, let me give you useful resources about these three types of funnels, so you can go ahead and set them up.
TRIPWIRE FUNNEL
Let me remind you that we talked more about the tripwire funnel in one of the previous email series. You can read it again here (email1), here (email2) and here (email3).
The idea behind a tripwire is simple: make an irresistible low-cost offer to gain a new customer.
Once people have bought an inexpensive item from you, they are more likely to purchase something else. That’s the real value of a tripwire funnel.
Using this method gives you
the best opportunity to upsell your new buyer once they are in your sales funnel. If you’re interested in turning more lookers into buyers, then read this blog post.
WEBINAR FUNNEL
The webinar funnel is a bit more complex and it will take you more time to set it up. But webinar is a great tool for selling online courses. I wrote a very detailed guide how to create the ideal webinar funnel. You can read it here. Feel free to reply to this email and ask any questions you may have.
EMAIL PROMOTION
The majority of the people I talk with are not doing regular promotions promotion to their email list. They are not using the resource they already have. That’s a huge mistake. You have an email
list and people who applied to receive useful content from you - use it!
Can it really make a big difference?
One of our clients, Seonaid, is making an additional $10,000 per month just because she started doing 2 promotions per month. If your email list is smaller, your results won’t be like hers but it will still make you additional money.
Is email promotion a funnel? No, but you can set up a funnel for the email promotion to go to. If you add an upsell and order bump to
your offer. I will tell you more about it in one of the future emails :)
I hope you see now there’s no need to try and figure out everything by yourself.
I’ve been working with funnels and online course creators for over 10 years now. Based on data and all the results we’ve got, I’m sharing with you only the best and proven practices.
I’ve just given you a shortcut so you can implement what’s proven to work.
If you end up stuck at any point, need help,
or have additional questions, feel free to hit reply and let me know :)
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P.S. If you don’t have a course yet my friend Chris Kyle is doing a free workshop How to create transformative and lucrative online courses. You can sign up for it here.
Chris is an eLearning expert who will give you the roadmap and key strategies you’ll need to create and launch your impactful and profitable online course. I told you more about him in this email.
*Full transparency: the webinar sign up is an affiliate link. However, I will never recommend anything if I’m not sure it’s worth it. I only recommend what I truly believe can be of value to you.
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