Hey there,
I’ve been working with online course creators for years. Most people I work with and talk with have amazing courses and a good amount of website traffic.
So, they’ve got a great product, they’ve got lots of potential customers, but they’re frustrated because there’s a part in the middle that’s missing. The questions they all have are:
- Why am I not making more sales?
- Why is my conversion rate not better?
Does this sound familiar? Are you one of those people?
What do most of them do then?
They do what they know best - they create more courses and they work on getting more people to their website.
Now - when you’re starting out with your content marketing it’s (relatively) easy to 2x your traffic. But once you’ve been going for quite a while you’re not going to make those huge increases.
When you have one course -
then making a second one can lead to a huge increase in sales. But if you have 5 or 10 courses, then making another one is not going to make a huge difference.
Increasing your traffic and creating more courses will bring results, but there’s another bigger lever you can pull. One that could allow you to 2x, 5x or maybe even 10x your sales.
That lever is a
funnel.
A funnel is everything you set up that’s going to convert visitors into leads, leads into sales, and sales into repeat sales.
Another way to explain is: A good funnel takes your audience on a graceful and beautiful customer journey. People go from hearing about you to learning more and trusting you. They opt in to your email list and decide to buy something from you for the first time (usually a cheaper course). Then they start buying more expensive courses and finally, they become loyal, returning customers.
Creating that funnel isn’t easy, and I’m not pretending it is. But it is doable. It’s not some mystic art, it’s a practical thing that you can do, one step at a time. I am going to show you visually how these funnels look. I’ll show you what steps you need in what order, and why. You’ll understand the high-level strategy and what needs to happen. I will also share with you funnel maps of the steps that the most successful online course creators have got in place.
For now, I want you to know that if you don’t have a funnel, you’re missing out on a lot of your potential revenue. You’re missing out on a huge opportunity to finally earn what you’re worth and to sell your courses to many more people. And to help those people change their lives through what they learn in your courses. Once you learn about this and implement it, then you will thank past you for this.
When one of our clients, Seonaid, started working on her funnel she managed to grow her revenue 8
times while doubling traffic. Yes, eight times! That means she made 4x as much per website visitor. And that number is only going up. We believe she can make about 3x more from her current website traffic in the next year. I’ll keep you updated on Seonaid’s progress.
Another client of ours, Paintable, doubled their revenue while hardly increasing traffic at all.
That’s why you need a funnel.
If you have great online courses, over 2,000 website visitors a month, an email list over 2000 people, then a good funnel will definitely bring you results (more money).
How much more money? We’ll cover that too. Yes, you can actually estimate how much a funnel is worth
to you :)
For now, I don’t want to overwhelm you. This is enough information for our first email from the Funnel basics series.
If you have any questions or need help, please just hit reply and let me know. I personally read and respond to every email.
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