Most people don't have this funnel set up

Hello there,

The first thing we do before we start working with someone is to analyze their current funnel. Almost no one has this one in place.

Why? Because people don't know how useful it can be.

Last week I shared with you an overview of what kind of funnels there are. This week I want to tell you about one of the most useful and most unused funnels, so you can set it up and be ahead of the majority!

Tripwire is one of the simplest funnels, but it’s unbelievably underused. Anybody selling an info product should have a tripwire funnel set up.

You’re selling an info product and you have a lot of traffic coming to your website. You have lead magnets available and people are signing up for them.

So, after somebody originally signs up for the lead magnet, you’re probably just thanking them for signing up. And that’s it.

This is a huge missed opportunity because this is a magical moment in people’s minds.

Just after they’ve signed up for a lead magnet, they’re at this stage where they’ve had a problem in their lives and have been motivated enough to go and search Google. They’ve gone through different listings, and then they’ve found your website. Excellent work!

Now that they’ve come to your website, they had a look around and decided that they trust you and your content. But they wanted their problem solved more, so when they saw a lead magnet available (a cheat sheet, a video course, etc.), they decided to sign up for it.

Now some percentage of those people (usually between 1-5%) actually want their problem solved more thoroughly right now and are willing to pay money to get that solved immediately. And out of those people, some of them will still buy later if you just follow up by email, but definitely not all of them because you lost their attention – you know how many emails we all get nowadays.

That’s why you should make something available for sale at that stage.

Now some of those people who bought the tripwire actually want something that solves their problem more thoroughly. And you can offer those guys your premium option as an upsell straight after someone’s hit checkout.

However, not everyone will buy the tripwire. Only 1-5% of the people will. So you also want to offer the upsell to those people who didn’t get to see it because they didn’t get the tripwire. The easiest way to do this is by setting up an email sequence to promote the upsell.

And some people will drop out partway through the checkout process. So you’ll want to set up a cart abandonment email sequence.

Then at every stage, you want to set up some Facebook re-targeting along with the emails to keep people on track.

And you can even have that Facebook re-targeting at points where you don’t have their email address.

That’s the basic idea of a tripwire funnel.

You can also take a look at this 5 minute video where I explain what is a tripwire and how to use it.

If you have any questions, want to learn more or need help setting up your funnels, just hit reply :)

Have a nice rest of the week... and the weekend which is just around the corner! :)